Online property sales and rental report December 2013

27th Jan 2014

Whilst the latest figures from NetMovers show a decrease in the overall number of visitors to site, a slight decline in visitors is not particularly surprising. With recently released figures reflecting the lead up to the festive season, a slump in numbers is not unexpected.

Generally, the festive season means that people have less time and fewer opportunities to browse for sales and rental properties. As many people gear down their search for a new property until Christmas is over, website statistics and figures tend to fall accordingly.

With visits dropping by 31.6% and overall enquiries dropping by 32.84%, the decreasing site activity is evident. Although rental enquiries dropped by 34.52%, the decline in enquiries relating to sales properties decreased by a relatively modest 25.29%, indicating that potential buyers may have been keeping an eye out for new properties, even over the Christmas break.

As many people assume that the sales and rental markets die down during late December, many take a break in searching for new residencies and opt to being their search again the in the New Year. With the festive season over for another year, we expect to see an increase in site visitors and enquiries throughout the upcoming spring months.

Avais Sarwar, Sales Director at NetMovers, commented on the latest figures, saying:

“Although the latest statistics do show a drop in site activity, this is expected at this time of year. During Christmas and New Year, it’s common for there to a be a decline in the number of people looking for both sale and rental properties.

“As many people don’t want to try and negotiate or facilitate a sale throughout the Christmas period, many people suspend their search for a new property until after the New Year. Similarly, with so many people travelling during late December, a significant number of people are simply unable to attend viewings or see potential properties.

“With the New Year well underway we look forward to helping people as they commence searching for new sales and rental properties and welcome enquiries from interested parties.”

Summary of NetMovers data for December

Sales enquiries down by 25.29%
Rental Enquiries down by 34.52%
Overseas Enquiries up by 266.67%
Commercial Enquiries down by 47.83%
Page visits down by 35.13%
Visits down by 31.60%
Unique visitors down by 27.86%

- Ends -

Press release issued by NetMovers Press Office. Please contact the Press Office on 01254 304030 or for further information.

Notes to editors

Established in 2003, NetMovers is a leading UK property portal, which offers users a wide range of rentals and homes for sale. NetMovers features property from a large and varied selection of estate agents, landlords and vendors to help users find their perfect home.

NetMovers is founded on the ethos of giving users a wider range of options to ensure they can make intelligent property decisions.

NetMovers provides an innovative and useful property site through a number of ways:

  • Giving users a streamlined and innovative site that is helpful and easy to use.
  • Offering users a powerful search of up-to-date rentals and sales.
  • Featuring a huge selection of commercial and overseas properties.
  • Presenting a wide and varied selection of properties for users to cherry-pick from.
  • Providing user accounts for customised settings and search preferences.
  • Integrating the site with social media to share information with others.
  • Displaying local area information in helpful and visual ways.
  • Making information about the property market available and digestible.

For many, finding a new home can seem like a difficult task.

NetMovers offers an experience of property that is both easy to use and useful, to make finding your ideal home that little bit simpler.

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